A minute of education.

A lifetime of hope.

Broadcasting life-affirming ads.

VirtueMedia is a Christian values-based not-for-profit founded in 1998, that creates and broadcasts effective, compassionate, and educational sanctity of life media messages, to bring about a positive change in hearts and minds, and affirm life.

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Tom Peterson – President & Founder of VirtueMedia, Inc.

Forming Partnerships that make a difference.

VirtueMedia has partnered with hundreds of Right to Life groups, Catholic Dioceses, Christian churches, Pregnancy Help Clinics and Women’s centers across the world. In addition to our national campaigns, VirtueMedia has aired strategic local and regional campaigns in 40 states and the District of Columbia, as well as in multiple provinces of Canada and select regions of Europe.

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Measurable Success

Historically, where VirtueMedia’s sanctity of life television campaigns have aired consistently (i.e. markets like Charlotte, Dayton, and Phoenix), state reports for abortion rates in those areas showed a decrease between 10% and 20%, whereas in parts of the states where the VirtueMedia ads didn’t air, abortion rates often increased.


A message that affects everyone.